Few phrases circulate through the outdoor industry as freely as “women supporting women.” It appears in captions, on event posters and sponsorship pitches, and it is almost always offered in good faith. Yet a phrase repeated often enough can drift from its meaning. Over the past several years I have seen what support looks like when it is real, and what it looks like when it is borrowed for convenience. The difference has taught me more than any slogan could. My own commitmen